How to Charge More for Your Ebook

By Sophfronia Scott With all the talk about book reading devices such as Kindle, and with traditional publishing outlets thinking about producing ebooks, it seems to me that people have forgotten about what a real ebook is and what it can do—especially when it comes to making money. You can charge 3-4 times more for [...]

It’s Never “Just” a Book…

By Sophfronia Scott “And then what?” I find myself asking that question a lot lately as entrepreneurs and speakers approach me about getting a book done. We usually get to a point in the conversation where I ask the person what they want to happen after they get published. They’ll often say something like, “I [...]

Book Marketing By the Numbers

By Sophfronia Scott I met with a client recently to discuss his marketing ideas for his upcoming book. These ideas mainly consisted of sending press releases and focusing on media contacts. That’s great and I told him so. But I felt he was overlooking the potential of other tactics that could be just as effective [...]

Questions About Your Publishing Independence? Answers Here…

By Sophfronia Scott On this beautiful day the word “independence” is on the minds of many. Are you thinking of it as well? You might, for instance, be wondering if it would be worth your while to publish a book on your own, independently, or if you would get more out of joining a group. [...]

Anthologies: Your Publishing Shortcut

By Sophfronia Scott What do you get when you mix a handful of writers, a hot topic and a snazzy title? You get an anthology -and one of the more popular form of books being published today. The New York Times noted “the wave of anthologies has not yet crested” and the phenomenon is still [...]

How to Write a Book They’ll Want

By Sophfronia Scott What’s the biggest fear of a self-published author? Having a garage or basement chock full of unsold books. These days, of course, print-on-demand keeps that from actually happening-there’s no reason to print up thousands of copies in advance, but the spectre still exists in the mind’s eye: “What if no one wants [...]

Inner Circle Student Pamela Slim Gets Published BIGTIME!

I’m as excited as a proud mama, but for once this has nothing to do with my son! Today is the release date for Pamela Slim‘s new book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entepreneur. Pamela is a graduate of my Inner Circle Workshop, and we spent many hours discussing her voice, [...]

Effective Networking for Book Publishing

By Sophfronia Scott ‘Tis the season for conferences and seminars! Many of my friends have all been conference-hopping in recent weeks and we’ve been discussing how fruitful these gatherings can be when you can make great and lasting contacts. But how do you come away with something more substantial than a stack of business cards? [...]

Using “Tipping Point” Concepts to Market Your Book

By Sophfronia Scott Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 [...]

Book Marketing: When the Stats Don’t Apply to You

By Sophfronia Scott Americans are reading less. That’s the conclusion of a recent study by the National Endowment for the Arts. It’s a follow up to an NEA survey that found an increasing number of adult Americans were not even reading one book a year. This information can be depressing, especially if you’ve been spending [...]

« Previous Page — Next Page »