Ghosts of Anthologies Past

By Sophfronia Scott Did you miss last week’s teleseminar, “Co-Authoring Your Way to a Bestselling Book: The Secrets to Gaining All the Benefits of Being a Published Expert with Just a Fraction of the Work“? That’s okay. It was such a short week and we were all busy with the holiday weekend. But today I’m [...]

Questions About Your Publishing Independence? Answers Here…

By Sophfronia Scott On this beautiful day the word “independence” is on the minds of many. Are you thinking of it as well? You might, for instance, be wondering if it would be worth your while to publish a book on your own, independently, or if you would get more out of joining a group. [...]

The Rise of Self Publishing

By Sophfronia Scott Our local newspaper recently featured an area Realtor on the cover of its magazine supplement. It was a large story including a photo of the woman on the top of the newspaper’s front page teasing the story and referring to her as a book author. I was curious to know more about [...]

Anthologies: Your Publishing Shortcut

By Sophfronia Scott What do you get when you mix a handful of writers, a hot topic and a snazzy title? You get an anthology -and one of the more popular form of books being published today. The New York Times noted “the wave of anthologies has not yet crested” and the phenomenon is still [...]

Inner Circle Student Pamela Slim Gets Published BIGTIME!

I’m as excited as a proud mama, but for once this has nothing to do with my son! Today is the release date for Pamela Slim‘s new book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entepreneur. Pamela is a graduate of my Inner Circle Workshop, and we spent many hours discussing her voice, [...]

Effective Networking for Book Publishing

By Sophfronia Scott ‘Tis the season for conferences and seminars! Many of my friends have all been conference-hopping in recent weeks and we’ve been discussing how fruitful these gatherings can be when you can make great and lasting contacts. But how do you come away with something more substantial than a stack of business cards? [...]

How to Pick a Self-Publishing Company

By Sophfronia Scott It happens all the time. An aspiring author will send me an email asking “What do you think of this self-publishing company?” or “What have you heard about that one?” I will respond if I do know the company in question, but there’s no way I can have had experience with all [...]

Using “Tipping Point” Concepts to Market Your Book

By Sophfronia Scott Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 [...]

Book Marketing: When the Stats Don’t Apply to You

By Sophfronia Scott Americans are reading less. That’s the conclusion of a recent study by the National Endowment for the Arts. It’s a follow up to an NEA survey that found an increasing number of adult Americans were not even reading one book a year. This information can be depressing, especially if you’ve been spending [...]

Notes from My Book Marketing Meeting

By Sophfronia Scott I recently spent the day in New York City where I had lunch with Penny Sansevieri of Author Marketing Experts. Penny and her team will take on the next phase of marketing for my book, Doing Business By the Book, while I work with clients and teach the “Business Book Bootcamp” starting [...]

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