Anthologies: Your Publishing Shortcut

By Sophfronia Scott What do you get when you mix a handful of writers, a hot topic and a snazzy title? You get an anthology -and one of the more popular form of books being published today. The New York Times noted “the wave of anthologies has not yet crested” and the phenomenon is still [...]

Inner Circle Student Pamela Slim Gets Published BIGTIME!

I’m as excited as a proud mama, but for once this has nothing to do with my son! Today is the release date for Pamela Slim‘s new book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entepreneur. Pamela is a graduate of my Inner Circle Workshop, and we spent many hours discussing her voice, [...]

Effective Networking for Book Publishing

By Sophfronia Scott ‘Tis the season for conferences and seminars! Many of my friends have all been conference-hopping in recent weeks and we’ve been discussing how fruitful these gatherings can be when you can make great and lasting contacts. But how do you come away with something more substantial than a stack of business cards? [...]

How to Pick a Self-Publishing Company

By Sophfronia Scott It happens all the time. An aspiring author will send me an email asking “What do you think of this self-publishing company?” or “What have you heard about that one?” I will respond if I do know the company in question, but there’s no way I can have had experience with all [...]

Using “Tipping Point” Concepts to Market Your Book

By Sophfronia Scott Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 [...]

Book Marketing: When the Stats Don’t Apply to You

By Sophfronia Scott Americans are reading less. That’s the conclusion of a recent study by the National Endowment for the Arts. It’s a follow up to an NEA survey that found an increasing number of adult Americans were not even reading one book a year. This information can be depressing, especially if you’ve been spending [...]

Notes from My Book Marketing Meeting

By Sophfronia Scott I recently spent the day in New York City where I had lunch with Penny Sansevieri of Author Marketing Experts. Penny and her team will take on the next phase of marketing for my book, Doing Business By the Book, while I work with clients and teach the “Business Book Bootcamp” starting [...]

To Be or Not To Be…Self-Published

By Sophfronia Scott I’ve heard a lot about what writers have to say about the publishing process–and many are disappointed. Usually it’s because they had certain expectations that were not met. Whether they knew it or not, there was no way those expectations were going to be met because of the way they chose to [...]

What I Learned from My Amazon.com Bestseller Campaign

By Sophfronia Scott What a hectic week! I’m finally getting a chance to take a breath and appreciate the results of the Amazon.com bestseller campaign. My great launch partners and I were able to boost my book, Doing Business By the Book, onto the bestseller list, but the launch succeeded beyond my wildest dreams: we [...]

Book Launch Offer Extended–Here’s your second chance…

Due to popular demand… Yesterday’s book launch was a HUGE success! Doing Business By the Book quickly hit #1 in three major categories on Amazon.com and was in the top 25 overall! Next week in my newsletter I’ll be sharing what I learned from doing this kind of amazing campaign! Of course with so many [...]

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