How to Rock Your Expertise!

Author Sophfronia Scott gives entrepreneurs tips on how best to use their expertise to market their small businesses.

The 18 Absolutes of Book Publishing and Marketing

Author Sophfronia Scott shares the writing, book publishing and marketing advice of Pat Williams, senior vice president of the NBA’s Orlando Magic and author of 55 books.

Book Marketing By the Numbers

By Sophfronia Scott
I met with a client recently to discuss his marketing ideas for his upcoming book. These ideas mainly consisted of sending press releases and focusing on media contacts. That’s great and I told him so. But I felt he was overlooking the potential of other tactics that could be just as effective for [...]

Using “Tipping Point” Concepts to Market Your Book

By Sophfronia Scott
Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book [...]

Book Marketing: When the Stats Don’t Apply to You

By Sophfronia Scott
Americans are reading less. That’s the conclusion of a recent study by the National Endowment for the Arts. It’s a follow up to an NEA survey that found an increasing number of adult Americans were not even reading one book a year. This information can be depressing, especially if you’ve been spending all [...]

Notes from My Book Marketing Meeting

By Sophfronia Scott
I recently spent the day in New York City where I had lunch with Penny Sansevieri of Author Marketing Experts. Penny and her team will take on the next phase of marketing for my book, Doing Business By the Book, while I work with clients and teach the “Business Book Bootcamp” starting [...]

Why Arielle Ford Doesn’t Want to Be #1 on Amazon.com

I just received Arielle Ford’s latest newsletter. Usually I love reading her work: she’s enthusiastic about books and book publishing and I enjoyed following her preparations for the launch of her latest book, The Soulmate Secret. She carefully prepared a great campaign designed to put her book on the bestseller lists. I understand the strategy. [...]

Book Marketing Simplified

By Sophfronia Scott
Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! Since my conversations with these writers were brief I kept the tips as simple [...]

Book Marketing Lessons from John Kremer

by Sophfronia Scott
Book marketing dynamo John Kremer had many tongues awagging at the Erma Bombeck Writers Workshop after his presentations on the Amazon.com book launching strategy. The author of 1001 Ways to Market Your Book discussed the tactic of enrolling joint venture partners to help catapult your book, if only temporarily, onto a bestseller list. [...]

Can Eliot Spitzer Help Market Your Book?

By Sophfronia Scott
I just got an email from Arielle Ford, the noted publicist who helped put Deepak Chopra on the public radar. In her email she was promoting her sister Debbie Ford’s new book, Why Good People Do Bad Things: How to Stop Being Your Own Worst Enemy. Since Arielle Ford is no slouch, it’s [...]

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