A Book Publishing Conversation

Author Sophfronia Scott, Executive Editor of the Done For You Writing and Publishing Company, discusses how to decide if participating in an anthology project would be right for your business.

Your Book as a Client Magnet

Author and book coach Sophfronia Scott discusses how to qualify the prospects you attract when you write a book to market your small business.

Book Marketing: Don’t Go It Alone

“Doing Business By the Book” Author Sophfronia Scott encourages writers to partner with others when the time comes to market their books.

What Are You Willing to Do to Market Your Book?

Author Sophfronia Scott discusses how book marketing can be started months in advance, as author Rebecca Skloot did for her book, “The Immortal Life of Henrietta Lacks.”

How to Rock Your Expertise!

Author Sophfronia Scott gives entrepreneurs tips on how best to use their expertise to market their small businesses.

The 18 Absolutes of Book Publishing and Marketing

Author Sophfronia Scott shares the writing, book publishing and marketing advice of Pat Williams, senior vice president of the NBA’s Orlando Magic and author of 55 books.

Book Marketing By the Numbers

By Sophfronia Scott I met with a client recently to discuss his marketing ideas for his upcoming book. These ideas mainly consisted of sending press releases and focusing on media contacts. That’s great and I told him so. But I felt he was overlooking the potential of other tactics that could be just as effective [...]

Using “Tipping Point” Concepts to Market Your Book

By Sophfronia Scott Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 [...]

Book Marketing: When the Stats Don’t Apply to You

By Sophfronia Scott Americans are reading less. That’s the conclusion of a recent study by the National Endowment for the Arts. It’s a follow up to an NEA survey that found an increasing number of adult Americans were not even reading one book a year. This information can be depressing, especially if you’ve been spending [...]

Notes from My Book Marketing Meeting

By Sophfronia Scott I recently spent the day in New York City where I had lunch with Penny Sansevieri of Author Marketing Experts. Penny and her team will take on the next phase of marketing for my book, Doing Business By the Book, while I work with clients and teach the “Business Book Bootcamp” starting [...]

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