Why Arielle Ford Doesn’t Want to Be #1 on Amazon.com

I just received Arielle Ford‘s latest newsletter. Usually I love reading her work: she’s enthusiastic about books and book publishing and I enjoyed following her preparations for the launch of her latest book, The Soulmate Secret. She carefully prepared a great campaign designed to put her book on the bestseller lists. I understand the strategy. [...]

Book Marketing Simplified

By Sophfronia Scott Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! Since my conversations with these writers were brief I kept the tips as [...]

Book Marketing Lessons from John Kremer

by Sophfronia Scott Book marketing dynamo John Kremer had many tongues awagging at the Erma Bombeck Writers Workshop after his presentations on the Amazon.com book launching strategy. The author of 1001 Ways to Market Your Book discussed the tactic of enrolling joint venture partners to help catapult your book, if only temporarily, onto a bestseller [...]

Can Eliot Spitzer Help Market Your Book?

By Sophfronia Scott I just got an email from Arielle Ford, the noted publicist who helped put Deepak Chopra on the public radar. In her email she was promoting her sister Debbie Ford’s new book, Why Good People Do Bad Things: How to Stop Being Your Own Worst Enemy. Since Arielle Ford is no slouch, [...]

The Rise of Self Publishing

By Sophfronia Scott, “The Book Sistah” Our local newspaper recently featured an area Realtor on the cover of its magazine supplement. It was a large story including a photo of the woman on the top of the newspaper’s front page teasing the story and referring to her as a book author. I was curious to [...]

How to Get Free Publicity By Pitching to the News

By Sophfronia Scott, “The Book Sistah” Recently USA Today and ABC News did a weeklong series of stories on family members as caretakers of their elderly relatives. It hit on many levels. It involved a huge chunk of the population: baby boomers. It involved commonality: more and more people are taking on the caretaker role. [...]

How to Build Your Author’s Platform From Scratch

By Sophfronia Scott, “The Book Sistah” Platform. These days it’s the magic word in publishing. When a publisher wants to buy, they’re not just buying your book or your idea, they’re buying you and the many ways you reach people. Some new authors focus solely on writing their books, thinking they can work on their [...]

How to Get Your Book Reviewed in Magazines

By Sophfronia Scott, “The Book Sistah” In one of my past magazine jobs my office was next to that of the book editor. He would get boxes and boxes of books daily. There was a separate room devoted to storing these books, but that still didn’t keep them from piling up in his office. Whenever [...]

How to Get a Reporter’s Attention for Your Book

Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch? [...]

Building an Awesome Audience for Your Book

I got lucky. The month that I sold my novel was the same month that I started my newsletter, Living the Dream, for my coaching business. I had no idea that as my list of subscribers grew I would have a great platform from which to launch the book 18 months later. Thanks to that [...]

« Previous Page