Which Comes First, Business or the Book?

Author and business book coach Sophfronia Scott answers the question, “Which do you work on first, your book or your business?”

Book Marketing By the Numbers

By Sophfronia Scott I met with a client recently to discuss his marketing ideas for his upcoming book. These ideas mainly consisted of sending press releases and focusing on media contacts. That’s great and I told him so. But I felt he was overlooking the potential of other tactics that could be just as effective [...]

Questions About Your Publishing Independence? Answers Here…

By Sophfronia Scott On this beautiful day the word “independence” is on the minds of many. Are you thinking of it as well? You might, for instance, be wondering if it would be worth your while to publish a book on your own, independently, or if you would get more out of joining a group. [...]

How to Write a Book They’ll Want

By Sophfronia Scott What’s the biggest fear of a self-published author? Having a garage or basement chock full of unsold books. These days, of course, print-on-demand keeps that from actually happening-there’s no reason to print up thousands of copies in advance, but the spectre still exists in the mind’s eye: “What if no one wants [...]

Inner Circle Student Pamela Slim Gets Published BIGTIME!

I’m as excited as a proud mama, but for once this has nothing to do with my son! Today is the release date for Pamela Slim‘s new book, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entepreneur. Pamela is a graduate of my Inner Circle Workshop, and we spent many hours discussing her voice, [...]

Which Comes First, Your Book or Your Business?

By Sophfronia Scott It’s sort of like that chicken or the egg question: which do you work on first, your book or your business? Should you write a book first and then develop a business when you start attracting attention? Or should you build your business up first and then write a book as the [...]

The Money’s in the Message

By Sophfronia Scott What’s your book about? You might answer “Marketing” or “Families” or “Cooking” or “Personal Development”, but I challenge you to go further and think about your book in terms of your message. What’s the overall message you’re delivering in your book? People will be drawn to your overall message and how it [...]

How to Make Money With Your Book

By Sophfronia Scott, “The Book Sistah” Writing, publishing and marketing a book can be a tremendous investment of time and money–so much so that many aspiring authors won’t embark on the journey until it’s clear they will get something (preferably dollars) out of it. Trouble is, they don’t know how to make money with a [...]