Book Marketing: Don’t Go It Alone

“Doing Business By the Book” Author Sophfronia Scott encourages writers to partner with others when the time comes to market their books.

What Are You Willing to Do to Market Your Book?

Author Sophfronia Scott discusses how book marketing can be started months in advance, as author Rebecca Skloot did for her book, “The Immortal Life of Henrietta Lacks.”

Using “Tipping Point” Concepts to Market Your Book

By Sophfronia Scott Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 [...]

Book Marketing: When the Stats Don’t Apply to You

By Sophfronia Scott Americans are reading less. That’s the conclusion of a recent study by the National Endowment for the Arts. It’s a follow up to an NEA survey that found an increasing number of adult Americans were not even reading one book a year. This information can be depressing, especially if you’ve been spending [...]

Book Marketing Simplified

By Sophfronia Scott Lately I’ve been attracting questions from first time authors on how to get their books “out there”. In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing! Since my conversations with these writers were brief I kept the tips as [...]

The Rise of Self Publishing

By Sophfronia Scott, “The Book Sistah” Our local newspaper recently featured an area Realtor on the cover of its magazine supplement. It was a large story including a photo of the woman on the top of the newspaper’s front page teasing the story and referring to her as a book author. I was curious to [...]