Thursday, September 9, 2010

Using “Tipping Point” Concepts to Market Your Book

April 11, 2009 by Sophfronia Scott · Leave a Comment 

By Sophfronia Scott Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 [...]

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