How to Charge More for Your Ebook

By Sophfronia Scott

With all the talk about book reading devices such as Kindle, and with traditional publishing outlets thinking about producing ebooks, it seems to me that people have forgotten about what a real ebook is and what it can do—especially when it comes to making money. You can charge 3-4 times more for an ebook than the $10-$25 you’d charge for a regular printed book. Here’s why…

You see, there’s a big difference between a regular book and an information product sold on the internet, which is essentially what an ebook is. An ebook can be as little as 25-50 pages, but you can charge $97 for an ebook. Your eyes may be rolling and you’re wondering, “But how can that be? Who would pay $97 for a book?”

The answer is plenty of people! It happens all the time. The question is how valuable is the information to the reader? Think about it. If you’ve been struggling to solve a problem, one that’s causing you a lot of frustration or losing you money, wouldn’t you pay if someone offered you an immediate, direct answer? If your ebook will help solve a problem with unique information people will gladly pull out their credit cards. In fact, they would probably be grateful! Examples of such problem-solving ebook topics could include profiting from social media, building successful websites or creating a moneymaking home-based business. Other popular ebook topics involve “real life” issues such as stopping a divorce, making the perfect toast at a wedding or how to organize a baby shower.
You could charge less for your ebook and try to attract more people. However, think of it this way: lower-priced ebooks are not always valued or respected. People would think the product is not good because they’re not paying a lot for it. In the end, you’ll make fewer sales. Counter-intuitive, but true.

When creating an ebook, think about the information or unique vision you have to offer. How can you use it to solve a pesky problem, one that people would pay to solve? And don’t worry, you can still write a “real” book later on. The ebook you write now provides the immediate, “here’s how to do it” information. You can use the real book later on to fill in the blanks of why your technique works along with proven success stories. Let me know if you need any help creating or publishing your ebook by posting a comment here and we’ll schedule a 15-minute strategy session to get you on track. By the way: yes, I have paid $97 for an ebook. It’s called Genesis Rocket. I bought it to learn how to organically increase my number of followers on Twitter. And yes, it works! You can read more about Genesis Rocket by going here. Good luck and remember–there is a “write” way to profit!