Category: Business

Selling a home is rarely easy, and for some buyers and sellers it can be a genuine knuckle-biting experience. This is especially true about the financial aspect of home buying, which can turn even seasoned pros into nervous wrecks.

Fortunately, there are financial products that can help, and a California bridge loan can be a genuine life saver. These loans allow sellers to access their home equity before they sell, so that they don’t have to make a contingent offer on the home they wish to buy once the sales transaction is complete.

A California bridge loan can also give these same sellers more leverage and buying power. They help sellers compete in scenarios where the home they’re trying to buy after the sale is drawing multiple offers from other buyers who have funds at the ready.

The general terms of bridge loans in California are relatively clear. To get a bridge loan, you need to have at least 20 percent worth of equity built up in your current home, and the length of the loan is usually 6-12 months. Also, bridge loans tend to have fairly high interest rates, so they’re best applied in those areas where homes tend to sell fairly quickly.

Nearly all bridge loans are used in one of two ways. One is to pay off a current mortgage, which then allows sellers to use any excess funds after that payment toward a new down payment. A California bridge loan can also be used as a second mortgage, which then becomes the down payment on the new house.

The best use of a bridge loan depends on the prices of the houses being bought and sold, the financial situation of the sellers, and the situation regarding the home they wish to buy.

The advantages and disadvantages of a bridge loan are fairly well-defined as well. They allow sellers to make an offer without having to use a sales contingency, and the payments can be put off until the sale goes through or made interest-only.

The down side of a bridge loan is that the rates tend to be high, and the cost of an appraisal may become part of the closing cost formula. It also may leave sellers owning two houses for a brief period of time, and there’s also the matter of the aforementioned 20 percent equity stake that’s required.

Despite these tradeoffs, bridge loans … Read the rest

An estimate of 65% of the worldwide population owns a smartphone so every business that wants to grow should use a digital marketing strategy to build customer loyalty and generate more sales. Text message marketing service is a technique that consists of sending promotional messages to subscribers and target a large number of audience with just one message. SMS marketing can be just as important and effective as social media marketing or email marketing. If your brand wants to start using this strategy but you aren’t sure yet, here are the top 5 reasons to get a text message marketing service.

Cost-Effective

SMS marketing service is a great choice for small businesses who don’t have enough money to pay for a social media marketing campaign but still want to grow their audience, it doesn’t cost a lot of many to send a message and even if you hire a company like textedly.com to customize your messages and help you build an audience, the prices are still pretty affordable compared to a Facebook ad campaign.

It is an Immediate Channel

Once you press the send button the message will be delivered instantly, SMS has a read rate of 97% within 15 minutes delivery so you can be sure that your customers will read your messages after a few minutes because texts are way easier to open than emails. Another important factor is that text messages don’t require graphic design, any printings, or materials to gather, you just need the right message to attract your customers.

Reach a Larger Audience

About 52,2% of all online traffic is generated through mobile phones so it seems smart to use them as a way to grow your audience, in particular, SMS because customers don’t require an internet connection to open them it gives your business the opportunity to reach to a larger audience and with the help of textedly.com you will know what to say to gain customer loyalty.

Higher Open Rate than Emails

Statistics don’t lie. Texts are opened up to 98% of the time when received by the customers which give SMS a higher open rate than other marketing choices and avoid situations like getting your email in the spam folder where it would never be read. You can be sure that your SMS won’t get ignored.

Engage with Your Customers

You can easily get feedback from your customers with the use of … Read the rest