An estimate of 65% of the worldwide population owns a smartphone so every business that wants to grow should use a digital marketing strategy to build customer loyalty and generate more sales. Text message marketing service is a technique that consists of sending promotional messages to subscribers and target a large number of audience with just one message. SMS marketing can be just as important and effective as social media marketing or email marketing. If your brand wants to start using this strategy but you aren’t sure yet, here are the top 5 reasons to get a text message marketing service.
SMS marketing service is a great choice for small businesses who don’t have enough money to pay for a social media marketing campaign but still want to grow their audience, it doesn’t cost a lot of many to send a message and even if you hire a company like textedly.com to customize your messages and help you build an audience, the prices are still pretty affordable compared to a Facebook ad campaign.
It is an Immediate Channel
Once you press the send button the message will be delivered instantly, SMS has a read rate of 97% within 15 minutes delivery so you can be sure that your customers will read your messages after a few minutes because texts are way easier to open than emails. Another important factor is that text messages don’t require graphic design, any printings, or materials to gather, you just need the right message to attract your customers.
Reach a Larger Audience
About 52,2% of all online traffic is generated through mobile phones so it seems smart to use them as a way to grow your audience, in particular, SMS because customers don’t require an internet connection to open them it gives your business the opportunity to reach to a larger audience and with the help of textedly.com you will know what to say to gain customer loyalty.
Higher Open Rate than Emails
Statistics don’t lie. Texts are opened up to 98% of the time when received by the customers which give SMS a higher open rate than other marketing choices and avoid situations like getting your email in the spam folder where it would never be read. You can be sure that your SMS won’t get ignored.
Engage with Your Customers
You can easily get feedback from your customers with the use of surveys and get to learn more about them. Your brand will be more accessible and present in their life.